Training Provider’s Website Guide Part 2: Determine Your Website Strategy

Jul 11th, 2012 | By | Category: Starting a Training Business

This is part of a series of posts we’ll be doing about “Starting a Training Business“.  We want this series to be as helpful as possible to all of our readers, so if you have any questions/comments/clarifications/ideas on how we can improve, don’t hesitate to get in touch! 

Part 2 – Determine Your Website Strategy

One of the first things you’ll need to do when setting up your training business is determine your website strategy.  We recommend starting with one of the simpler strategies, then moving on to a more complicated approach.  Some of these strategies don’t take much time, others require quite a bit of investment, and you’ll want to carefully weigh the pros and cons of each approach.

Measurement Tools

As you explore the different options for managing your website, it’s important to make sure that you setup the appropriate tools and lead capture methods so you can measure how effective (or ineffective!) your web presence is to your business.

We recommend the following tools for analytics and measurement:

  • Google Analytics: this will show you where visitors are coming from, how long they stay, what they look at, and alert you to issues with your site.
  • Google Webmaster Tools: like the above, but more focused on the management of your website, and making sure everything is operating correctly from Google’s perspective.
  • Pingdom: monitors your website and sends you notifications via SMS or email if your website fails.  You’re going to want to setup a web check that looks for specific text on the page (like your company name) as sometimes sites can fail in ways that a simple “ping check” won’t detect, but your users will notice.
  • Lead Capture Mechanism: this could be as simple as email, pen and paper, excel, or a more advanced training management system, but you’ll need a method to capture leads that come in from your website.

Hooking these tools into your web presence will vary depending on which strategy you take and we’ll cover this with each individual strategy.

Financial and Time Requirements

Building a website can be as cheap and simple or as expensive as you’d like.  As a training business owner, you’ve got a company to run and probably not a lot of time.  This guide should be useful to accurately describe what’s involved and set some general expectations on financial and time commitments you’ll need to make.  Even if you decide to hire someone to help with your website, we recommend remaining informed and steering the project along one of these strategies.

Pick a Strategy

We’ll be covering each of these strategies with a dedicated posting over the next few weeks.  Stay tuned!

  • Social Only Web Presence (Very Easy)
  • Business Card Website (Easy)
  • Full Website (Medium)
  • Full Website with Online Course and Event Booking (Depends on Approach)
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