Training Provider’s Website Guide Part 1: Registering Domain Names

Jul 5th, 2012 | By | Category: Starting a Training Business

This is part of a series of posts we’ll be doing about “Starting a Training Business“.  We want this series to be as helpful as possible to all of our readers, so if you have any questions/comments/clarifications/ideas on how we can improve, don’t hesitate to get in touch! 

Part 1: Choosing and Registering a Domain Name

You’ll need to register a domain name. Domain names are website addresses (like www.thetrainingbusiness.com) that point visitors requesting that domain (via their web browser) to a specific computer that’s addressed with a numerical IP Address.

To see what’s available, you’ll nee to search for domains at a Domain Registrar’s website. Here are two we recommend:

If you’d like to use a different registrar, we recommend doing a cursory search online to make sure they’ve got good customer service.

Training website

Now it’s time to search for available domains. You’ll want to spend some time considering different options, and this can be a frustrating process and many of the choices you may want can be already taken. There are some good tools out there to help you with this p

rocess:

  • Namestation.com – requires signup but has a powerful suggestion engine
  • Dotomator.com – allows you to see different variations
  • Dictionary.com – use their thesaurus to see alternate words that mean the same thing but aren’t taken

Many registrars will also have suggestion tools. Try hyphens with some of your words or possibly well understood acronyms like MyBusinessNameHQ which will get you the keywords you want.

At the end of the day – your domain is never the most important thing about your business as most of your website’s traffic will come from search engines. Try to get something you like and when your business is worth millions in a couple of years, you can purchase the name you really wanted!

Which Domain Suffix Should You Use?
We recommend sticking with .com, .net, or .org, in that order. UK organisations are just fine with a .co.uk suffix, but if you want to attract international visitors, it’s best to have a Top Level Domain (TLDs). Any organisation type can use any of those suffixes (you don’t have to be non-profit to use .org for example).

Domain Registration Tips

  • We recommend purchasing a domain for at least two years in advance as most will give you a discount.
  • Many registrars will offer to hide the contact details on your domain for a fee – this is nice for personal domains but we recommend putting your training company’s registered address on your domain record. This avoids any confusion.
  • We don’t recommend buying every possible suffix for your domain unless you have a trademark or are heavily invested in your brand. Managing all those extra domains can be time consuming and won’t help you much.
  • If you can’t make up your mind between two domains, register both of them for a year.  It’s not a lot of money and will give you some time to decide.

Setup Your Email with Your New Domain
After registering your domain name, make sure you setup your email. We have a guide to choosing an email provider to help you choose.

Right now you’ve got the fundamentals taken care of – a domain name and your email hooked up and operating. We’ll discuss strategies for getting your website up and running in our next instalment!

Twitter Facebook Google+ Linkedin Email

Leave a Comment